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MARKETING: The ongoing process of developing, pricing, promoting, distributing, and packaging products, ideas, and services to satisfy customersÕ wants and needs in a dynamic environment. Sometimes used interchangeably with sales is a misnomer. Sales, while a component of the promotion mix variable, is not the equivalent to marketing. Marketing is a broad, integrated strategy that transcends the entire organization.

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ALLOCATION

The process of distributing resources for the production of goods and services, and of distributing goods and services for the satisfaction of wants and needs and human consumption. This allocation process is an essential part of an economy's effort to address the problem of scarcity.

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Today, you are likely to spend a great deal of time at a flea market wanting to buy either a wall poster commemorating the moon landing or storage boxes for your winter clothes. Be on the lookout for attractive cable television service repair people.
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Three-forths of the gold mined each year is used to manufacture jewelry.
"You are the only problem you will ever have and you are the only solution. Change is inevitable, personal growth is always a personal decision."

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