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BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.

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INVESTMENT BORROWING

The acquisition of funds through the financial markets by the business sector which are used to finance investment expenditures on capital goods. In terms of the simple circular flow model, this is one of two basic demands for household saving diverted into financial markets. The other is government borrowing.

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Today, you are likely to spend a great deal of time strolling through a department store trying to buy either storage boxes for your income tax returns or an AC adapter for your CD player. Be on the lookout for deranged pelicans.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"I know the price of success; dedication, hard work and an unremitting devotion to the things you want to see happen. "

-- Frank Lloyd Wright, architect

BIS
Bank for International Settlements
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