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MARKETING ENVIRONMENT: The various external forces that can directly or indirectly affect the many activities of an organization. This is an integral part of environmental scanning. These activities include acquisition of human resources, raw materials, financial resources, and development of goods and services. The marketing environment includes forces such as: political, legal, regulatory, economic, social, technological, and competitive.
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TIGHT MONEY A general condition of the economy in which money is not relatively abundant nor plentiful. In modern times, this condition arises when the monetary authority (Federal Reserve System) undertakes contractionary monetary policy. With tight money, interest rates are generally higher and inflation tends to remain low. The alternative to tight money is easy money.
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BROWN PRAGMATOX
[What's This?]
Today, you are likely to spend a great deal of time watching infomercials hoping to buy either any book written by Isaac Asimov or a how-to book on building remote controlled airplanes. Be on the lookout for malfunctioning pocket calculators.
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The word "fiscal" is derived from a Latin word meaning "moneybag."
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"The greatest barrier to success is the fear of failure." -- Sven Goran Eriksson, writer
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BAE
Bureau of Agricultural Economics
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