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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.

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PATERNALISM

A fundamental philosophical viewpoint that the private sector (households and businesses) needs to be closely supervised by the public sector (government). In other words, members of society need to be watched over, cared for, and kept out of trouble, like parents watch over, care for, and keep their children out of trouble.

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APLS

BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time browsing about a thrift store hoping to buy either software that won't crash your computer or any book written by Stephan King. Be on the lookout for jovial bank tellers.
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
"Executives who get there and stay suggest solutions when they present the problems. "

-- Malcolm Forbes, business executive

RATS
Regression Analysis of Time Series (software)
A PEDestrian's Guide
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