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January 1, 2026 

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BUYERS' EXPECTATIONS: One of the five demand determinants assumed constant when a demand curve is constructed, and that shift the demand curve when they change. The other four are income, preferences, other prices, and number of buyers. If buyers expect the future price will be greater, then they're likely to buy more today, to avoid the higher future price. Alternatively, if buyers expect a lower future price, then they're likely to buy less today, awaiting the lower price. A higher future price induces an increase in demand and a lower future price induces a decrease in demand.

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CURRENT POPULATION SURVEY

A monthly survey of 60,000 occupied households undertaken by the Bureau of the Census which is then used by the Bureau of Labor Statistics (BLS) to estimate the employment, unemployment, and labor force status of the entire population. The Current Population Survey (CPS) contains an extensive series of questions designed to identify the wide range of ways a person can be categorized as employed, unemployed, in the labor force, or not in the labor force. The CPS is THE source of data used to calculate the nation's official unemployment rate, as well as other employment measures, such as the employment rate and labor force participation rate.

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RED AGGRESSERINE
[What's This?]

Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either a case of blank recordable DVDs or a pair of red goulashes with shiny buckles. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"To succeed you need to find something to hold on to, something to motivate you, something to inspire you."

-- Tony Dorsett, Football player

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Advertising Federation of America
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