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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.
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ASYMMETRIC INFORMATION Information is not equally available to everyone. Asymmetric information results because efficient information search inevitably stops short of compete information. Some people obtain more benefits from information than others, are willing to incur higher search costs, and thus end up knowing more. Or they incur lower information search costs and have easier access to the information. In a market, sellers tend to have more information about the good than buyers. Asymmetric information gives rise to adverse selection, moral hazard, and the principal-agent problem. These problems can be lessened through signalling and screening.
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet hoping to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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Rosemary, long associated with remembrance, was worn as wreaths by students in ancient Greece during exams.
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"Kites rise highest against the wind, not with it. " -- Winston Churchill, British prime minister
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KCBT
Kansas City Board of Trade
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