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RATIONAL BEHAVIOR: The notion that people make decisions based on the desire to obtain the greatest amount of satisfaction. Rational behavior essential means that people prefer more to less. The presumption of rational behavior underlies most economic analyses, especially those applied to consumer demand theory.

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AVERAGE FACTOR COST

Total factor cost per unit of factor input employed by a firm in the production of output, found by dividing total factor cost by the quantity of factor input. Average factor cost, abbreviated AFC, is generally equal to the factor price. However, using the longer term average factor cost makes it easier to see the connection to related terms, including total factor cost and marginal factor cost.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time browsing about a thrift store seeking to buy either arch supports for your shoes or an AC adapter that works with your MPG player. Be on the lookout for rusty deck screws.
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The portrait on the quarter is a more accurate likeness of George Washington than that on the dollar bill.
"If you don't know where you are going, any road will get you there."

-- Lewis Carroll, writer

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Tokyo International Financial Futures Exchange (Japan)
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