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NEED: This is often thought of as a physiological or biological requirement for maintaining life, such as the need for air, water, food, shelter, and sleep. Satisfaction is achieved by fulfilling needs. Physiological needs should be contrasted with psychological wants that make life more enjoyable but are not necessary to stay alive. However, when push comes to shove, and the nitty gets down to the gritty, it matters very little to markets if people need goods or want goods, so long as they are motivated to satisfy them. This motivation is what drives economic activity.

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SELLERS' EXPECTATIONS, SUPPLY DETERMINANT

The expectations that sellers have concerning the future price of a good, which is assumed constant when a supply curve is constructed. If sellers expect a higher price, then supply decreases. If sellers expect a lower price, then supply increases. Sellers' expectations are one of five supply determinants that shift the supply curve when they change. The other four are resource prices, production technology, other prices, and number of sellers.

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PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a pleather CD case or a how-to book on fine dining. Be on the lookout for mail order catalogs with hidden messages.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"Courage is the ladder on which all the other virtues mount."

-- Claire Boothe Luce, diplomat, writer

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Weak Axiom of Profit Maximization
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