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LOCAL BONDS: Also called municipal bonds, these are medium or long-term financial instruments issued by municipalities to borrow the funds used to build schools, highways, parks and other public projects. An attractive feature of these financial instruments is that are exempt from federal income tax. Commercial banks, corporations, and others with large sums of funds to lend usually purchase these bonds.

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LAW OF DEMAND

The inverse relationship between demand price and the quantity demanded, assuming ceteris paribus factors are held constant. This fundamental economic principle indicates that a decrease the price of a commodity results in an increase in the quantity of the commodity that buyers are willing and able to purchase in a given period of time, if other factors are held constant. The law of demand is one of the most important principles found in the study of economics.

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Today, you are likely to spend a great deal of time watching infomercials hoping to buy either a bottle of blackcherry flavored spring water or a travel case for you toothbrush. Be on the lookout for cardboard boxes.
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The portrait on the quarter is a more accurate likeness of George Washington than that on the dollar bill.
"The only profit center is the customer. "

-- Peter Drucker, management consultant

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Advertising Federation of America
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