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FACE VALUE: The stated, or face, value of a legal claim or financial asset. For debt securities, such as corporate bonds or U. S. Treasury securities, this is amount to be repaid at the time of maturity. For equity securities, that is, corporate stocks, this is the initial value set up at the time it is issued. Face value, also called par value, is not necessarily, and often is not, equal to the current market price of the asset. A $10,000 U.S. Treasury note, for example, has a face value of $10,000, but might have a current market price of $9,950. The difference between face value and current price contributes to the yield or return on such assets. An asset is selling at a discount if the current price is less than the face value and is selling at a premium if the current price is more than the par value.

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PLANNING HORIZON

Another term for the long-run average cost curve. The long-run average cost curve is termed the planning horizon or planning curve because it provides information that a firm can use to plan factory construction and expansion in the long run.

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Today, you are likely to spend a great deal of time touring the new suburban shopping complex wanting to buy either an AC adapter that won't fry your computer or a case for your designer sunglasses. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"Well done is better than well said. "

-- Benjamin Franklin, statesman, inventor

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