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RATIONAL BEHAVIOR: The notion that people make decisions based on the desire to obtain the greatest amount of satisfaction. Rational behavior essential means that people prefer more to less. The presumption of rational behavior underlies most economic analyses, especially those applied to consumer demand theory.

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AVERAGE REVENUE, PERFECT COMPETITION

The revenue received for selling a good per unit of output sold, found by dividing total revenue by the quantity of output. Average revenue often goes by a simpler and more widely used term... price. For a perfectly competitive firm average revenue is also equal to marginal revenue. Average revenue for a perfectly competitive firm is often depicted by a horizontal average revenue curve.

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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites looking to buy either a T-shirt commemorating next Thursday or a birthday gift for your uncle. Be on the lookout for door-to-door salesmen.
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"The difference between the impossible and the possible lies in a person's determination. "

-- Tommy Lasorda

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