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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).
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FOREIGN EXCHANGE MARKET A market that trades the currencies of different countries. The foreign exchange market is actually a series of different markets, each exchanging the currency of one nation for that of another nation. A foreign exchange market sets the price of one currency in terms of the other; a price termed the foreign exchange rate, or simply exchange rate. The impact of government exchange rate policies, including fixed exchange rates, flexible exchange rates, and managed flexible exchange rates, can be illustrated using the foreign exchange market.
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GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time wandering around the shopping mall looking to buy either a 200-foot blue garden hose or a video camera with stop action features. Be on the lookout for poorly written technical manuals.
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The average length of a "business lunch" is about 36 minutes.
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"Learning is not compulsory, but neither is survival. " -- W. Edwards Deming, management consultant
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TGE
Tokyo Grain Exchange (Japan)
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