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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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AGGREGATE SUPPLY DECREASE, SHORT-RUN AGGREGATE MARKET

A shock to the short-run aggregate market caused by a decrease in aggregate supply, resulting in and illustrated by a leftward shift of the short-run aggregate supply curve. A decrease in aggregate supply in the short-run aggregate market results in an increase in the price level and a decrease in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time at the confiscated property police auction looking to buy either a flower arrangement for your aunt or a birthday greeting card for your uncle. Be on the lookout for high interest rates.
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The average length of a "business lunch" is about 36 minutes.
"In war, there is no second prize for the runner-up."

-- Omar Bradley, US Army general

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