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BRAND RECOGNITION: The awareness on the part of the consumer that a brand exists and is an option to purchase. Companies work hard and spend considerable resources in an effort to facilitate brand recognition. By doing so, a company hopes to increase market share and develop brand loyalty. Scarcity Stan's Ye Olde Bakery Shoppe and Confectionery Palace spent a lot of time and money developing its brand name in Shady Valley.

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GOLDSMITH MONEY CREATION

An illustration of the basic money creation process undertaken by banks using the hypothetical activities of a hypothetical goldsmith. The goldsmith profession of Medieval Europe provides insight into the modern banking business, including the seemingly magical ability of banks to create valuable money out of inputs with significantly less value.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time at a dollar discount store seeking to buy either a rechargeable battery for your computer or shoe laces for your snow boots. Be on the lookout for fairy dust that tastes like salt.
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as long as we live."

-- Mortimer Adler

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