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GROWTH STAGE: The second stage in the product life cycle, characterized by increasing sales, high profits, and market entry by competitors. During this stage a successful product experiences steadily increasing customer acceptance and brand recognition. Advertising and promotion efforts are focused on product differentiation from that of the competition. This is also the stage when companies might withdraw from the market due to lack of acceptance, product failure, or lack of profits.

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SECOND ESTATE

Another term for the business sector. This is one of four divisions of society based on economic function. The other three are government as the first estate, consumers as the third estate, and journalists as the fourth estate.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway hoping to buy either a case for your designer sunglasses or arch supports for your shoes. Be on the lookout for a thesaurus filled with typos.
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The 22.6% decline in stock prices on October 19, 1987 was larger than the infamous 12.8% decline on October 29, 1929.
"Success doesn't come to you . . . you go to it "

-- Marva Collins, Educator

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