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SOLVENCY: The condition of a business when liabilities (excluding any ownership equity) are less than assets. In other words, the business is doing fine and able to pay all of it's debts. This is most important when contrasted with the alternative, insolvency.

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LAW OF DIMINISHING MARGINAL UTILITY

A principle stating that as the quantity of a good consumed increases, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps to explain the negative slope of the demand curve and the law of demand.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time at a going out of business sale wanting to buy either a package of blank rewritable CDs or yellow cotton balls. Be on the lookout for crowded shopping malls.
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Two and a half gallons of oil are needed to produce one automobile tire.
"It is the mark of an educated mind to be able to entertain a thought without accepting it."

-- Aristotle

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