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FIXED EXCHANGE RATE: An exchange rate that's established at a given level and maintained through government (usually central bank) actions. To fix the exchange rate, a government must be willing to buy and sell currency in the foreign exchange market in whatever amounts are necessary. A fixed exchange rate typically disrupts a nation's balance of trade and balance of payments. If the exchange rate is fixed too low, then a government needs to sell it's currency in the foreign exchange market, and may end up expanding the money supply too much, which then causes inflation. If the exchange rate is fixed too high, then export sales to other countries are curtailed and the economy is likely to slide into a recession.

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MONOPOLISTIC COMPETITION, ADVERTISING

Advertising is commonly used by firms operating under monopolistic competition as a way to create product differentiation and thus to acquire some degree of market control and thus charge a higher price.

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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time lost in your local discount super center wanting to buy either a stretchable, flexible watch band or high-gloss photo paper that works with your printer. Be on the lookout for the last item on a shelf.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
"The only profit center is the customer. "

-- Peter Drucker, management consultant

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