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RISK NEUTRAL: A person who values a certain income the same as an equal amount of income that involves risk or uncertainty. Let's say that you're given two options--(A) a guaranteed $1,000 or (b) a 50-50 chance of getting either $500 or $1,500. If you don't really care which option you chose, because both options have the same "expected" values, then you're risk neutral.

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TOTAL REVENUE CURVE, MONOPOLY

A curve that graphically represents the relation between the total revenue received by a monopoly firm for selling its output and the quantity of output sold. It is combined with a monopoly firm's total cost curve to determine economic profit and the profit maximizing level of production. The slope of the total revenue curve is marginal revenue.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers seeking to buy either storage boxes for your summer clothes or 500 feet of coaxial cable. Be on the lookout for deranged pelicans.
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A half gallon milk jug holds about $50 in pennies.
"The work of the individual still remains the spark that moves mankind forward. "

-- Igor Sikorsky, aeronautical engineer

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