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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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SEVENTH RULE OF COMPLEXITY

The seventh of seven basic rules of the economy, stating that every action in the complex world has direct and often intended consequences combined with indirect and probably unintended effects.

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APLS

BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time at a crowded estate auction looking to buy either a how-to book on the art of negotiation or a flower arrangement for your aunt. Be on the lookout for strangers with large satchels of used undergarments.
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This isn't me! What am I?

Lombard Street is London's equivalent of New York's Wall Street.
"The way to gain a good reputation is to endeavor to be what you desire to appear. "

-- Socrates, philosopher

ACBS
Accrediting Commission for Business Schools
A PEDestrian's Guide
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