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MARKETING CONCEPT: Focusing the companyÕs attention on the wants and needs of the customer in the development of products, services, ideas, and strategies. This customer driven focus is throughout the structure of the organization, from the boardroom to the shipping department and every place in between. When a decision is to be made, the question is asked: ÒIs this going to be good for the customer?Ó If the answer is yes, the company is following the marketing concept

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TIGHT MONEY

A general condition of the economy in which money is not relatively abundant nor plentiful. In modern times, this condition arises when the monetary authority (Federal Reserve System) undertakes contractionary monetary policy. With tight money, interest rates are generally higher and inflation tends to remain low. The alternative to tight money is easy money.

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Today, you are likely to spend a great deal of time searching the newspaper want ads hoping to buy either a wall poster commemorating next Thursday or a pair of gray heavy duty boot socks. Be on the lookout for a thesaurus filled with typos.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
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