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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.
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TIGHT MONEY A general condition of the economy in which money is not relatively abundant nor plentiful. In modern times, this condition arises when the monetary authority (Federal Reserve System) undertakes contractionary monetary policy. With tight money, interest rates are generally higher and inflation tends to remain low. The alternative to tight money is easy money.
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ORANGE REBELOON
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Today, you are likely to spend a great deal of time at a going out of business sale hoping to buy either an ink cartridge for your printer or a rechargeable battery for your camera. Be on the lookout for malfunctioning pocket calculators.
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In the late 1800s and early 1900s, almost 2 million children were employed as factory workers.
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"The first responsibility of a leader is to define reality. " -- Max DePree, executive
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UNCTAD
United Nations Conference on Trade and Development
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