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MARGINAL REVENUE CURVE, PERFECT COMPETITION: A curve that graphically represents the relation between the marginal revenue received by a perfectly competitive firm for selling its output and the quantity of output sold. Because a perfectly competitive firm is a price taker and faces a horizontal demand curve, its marginal revenue curve is also horizontal and coincides with its average revenue (and demand) curve. A perfectly competitive firm maximizes profit by producing the quantity of output found at the intersection of the marginal revenue curve and marginal cost curve.

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AUCTION

A formal market exchange in which prospective buyers make bids to purchase a commodity. An auction is an effective way of exchanging commodities by bringing together buyers and sellers. Auctions are commonly used to exchange financial instruments, agricultural commodities, personal assets, and works of art. Three notable types of auctions are English, Dutch, and sealed-bid.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway wanting to buy either a replacement washer for your kitchen faucet or a stretchable, flexible watch band. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"Difficulty is the excuse history never accepts. "

-- Edward R. Murrow, News broadcaster

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