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SIMPLE EXPENDITURE MULTIPLIER: The ratio of the change in aggregate output (or gross domestic product) to an autonomous change in an aggregate expenditure (consumption expenditures, investment expenditures, government purchases, or net exports) when consumption is the only induced expenditure. This is the least complicated expenditure multiplier possible, based exclusively on induced consumption, and is the inverse of the marginal propensity to save. This simple multiplier becomes more complicated by adding other induced expenditures.

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MARGINAL COST OF SEARCH

The incremental cost incurred by additional search effort is the marginal cost of search. Marginal cost of search, also termed marginal search cost, is comparable to marginal cost of short-run production analysis. Marginal cost of search increases with an increase in search effort and is represented by the marginal cost of search curve. This is one half of the efficient information search decision. The other is marginal benefit of search.

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GRAY SKITTERY
[What's This?]

Today, you are likely to spend a great deal of time going from convenience store to convenience store looking to buy either handcrafted decorations to hang on your walls or throw pillows for your bed. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"Success is liking yourself, liking what you do, and liking how you do it."

-- Maya Angelou, Poet and Author

PVR
Profit Volume Ratio
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