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ADVERSE SELECTION: When a negotiation between two people with different amounts of information, that is, asymmetric information, restricts the quality of the good traded. This typically happens because the person with more information is able to negotiate a favorable exchange. This is frequently referred to as the "market for lemons."
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SIXTH RULE OF IGNORANCE The sixth of seven basic rules of the economy, stating that obtaining information is a costly activity that requires resources with alternative uses. As such, no one knows everything and everyone is ignorant about something.
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
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"Whenever you see a successful business, someone once made a courageous decision." -- Peter F. Drucker, business strategist
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FDA
Food and Drug Administration
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