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RATE OF RETURN: The ratio of the additional annual income or profit generated by an investment to the cost of the investment. Here's a simple example, although the calculations are usually a great deal more involved for actual investments. If the cost of constructing a new factory is $10 million and it gives you an extra $1 million in profit each year, then its rate of return is 10 percent.

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SCARCE RESOURCES

Labor, capital, land, and entrepreneurship used by society to produce consumer satisfying goods and services. Scarce resources, also termed just resources, are often given the more descriptive term factors of production.

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Today, you are likely to spend a great deal of time at a flea market hoping to buy either looseleaf notebook paper or a three-hole paper punch. Be on the lookout for fairy dust that tastes like salt.
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage. "

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GATT
General Agreementon Tariffs and Trade
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