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TC: The abbreviation for total cost, which is the opportunity cost incurred by all of the factors of production used by a firm to produce of a good or service, including wages paid to labor, rent paid for the land, interest paid to capital owners, and a normal profit paid to entrepreneurs. Total cost is most important in the analysis a firm's short-run production decision and is frequently separated into total variable cost and total fixed cost.

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VALUE IN EXCHANGE

The ability to trade an item or asset, especially money, for other goods and services that can then be used to satisfy wants and needs. Value in exchange means that value (that is, satisfaction) is obtained indirectly through the acquisition of something else. For an item to have value in exchange it need NOT have value in use, value obtained directly from the consumption of a good or service.

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors hoping to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for high interest rates.
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The average length of a "business lunch" is about 36 minutes.
"I know the price of success; dedication, hard work and an unremitting devotion to the things you want to see happen. "

-- Frank Lloyd Wright, architect

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