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BEAR MARKET: A condition of the stock market in which stock prices are generally declining and most of the participants expect this decline to continue. In other words, the stock market is into an extended period of "hibernation" that could last for months or even years. This isn't the same as a "crash" of falling stock prices over a short time (like one day). A bear market usually occurs because investors see a sluggish, stagnant economy with few signs of robust growth.

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AVERAGE TOTAL COST

Total cost per unit of output, found by dividing total cost by the quantity of output. When compared with price (per unit revenue), average total cost (ATC) indicates the per unit profitability of a profit-maximizing firm. Average total cost is one of three average cost concepts important to short-run production analysis. The other two are average fixed cost and average variable cost. A related concept is marginal cost.

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Today, you are likely to spend a great deal of time touring the new suburban shopping complex seeking to buy either a small, foam rubber football or an instructional DVD on learning to the play the oboe. Be on the lookout for vindictive digital clocks with revenge on their minds.
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