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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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STABILITY

Eliminating macroeconomic fluctuations in prices, employment, and production. Stability is primarily directed toward keeping inflation in check and avoiding high or unpredictable inflation rates that create uncertainty and cause haphazard redistribution of income and wealth. This is one of the five economic goals and one of three macroeconomic goals. The other goals are economic growth, full employment, efficiency, and equity.

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Today, you are likely to spend a great deal of time looking for a downtown retail store wanting to buy either a set of luggage with wheels or a birthday gift for your aunt. Be on the lookout for pencil sharpeners with an attitude.
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One of the largest markets for gold in the United States is the manufacturing of class rings.
"A people that values its privileges above its principles soon loses both. "

-- Dwight Eisenhower, 34th US president

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Minneapolis Grain Exchange
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