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HOTELLING'S PARADOX: A principle stating that monopolistically competitive firms seek to maintain similarities between products at the same time they maintain differences. Similarities enable substitutability. That is, one firm can attract the buyers away from other firms. Differences enable uniqueness and market control. That is, a firm has a small monopoly for its product that allows it to charge a higher price than achieved with perfect competition. This is also termed the principle of minimum differences.

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TOTAL COST CURVES

The total cost of producing a good can be represented by three related curves, total cost curve, total variable cost curve, and total fixed cost curve. The total cost curve is the vertical summation of the total variable cost curve and the total fixed cost curve.

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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites wanting to buy either decorative garden figurines or a wall poster commemorating last Friday (you know why). Be on the lookout for infected paper cuts.
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John Maynard Keynes was born the same year Karl Marx died.
"The roots of education are bitter, but the fruit is sweet."

-- Aristotle, Greek philosopher

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