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JAWBONING: The use of verbal encouragement or discouragement by political leaders or other influential people to achieve particular results. This term was coined in reference to actions by President Lyndon Johnson in the 1960s. It is essentially an attempt by the President or other influential leaders to change public sentiment and move the economy in a particular direction without implementing or waiting for the results of formal economic policies. This also goes by the term moral suasion.

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AXIOM

A basic precondition or assumption underlying a theory. Axioms are basic, unverifiable world view assumptions--including personal beliefs, political views, and cultural values--that form the foundation of a theory.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway wanting to buy either a set of serrated steak knives, with durable plastic handles or a pair of blue silicon oven mitts. Be on the lookout for jovial bank tellers.
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In 1914, Ford paid workers who were age 22 or older $5 per day -- double the average wage offered by other car factories.
"Leadership is the art of getting someone else to do something you want done because he wants to do it."

-- Dwight Eisenhower, 34th US president

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