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BUYERS' EXPECTATIONS, DEMAND DETERMINANT: The expectations that buyers have concerning the future price of a good, which is assumed constant when a demand curve is constructed. Buyers' expectations are one of five demand determinants that shift the demand curve when they change. The other four are buyers' income, buyers' preferences, other prices, and number of buyers.

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UTILITY ANALYSIS

A subset of consumer demand theory that analysis consumer behavior and market demand using total utility and marginal utility. The key principle of utility analysis is the law of diminishing marginal utility, which offers an explanation for the law of demand and the negative slope of the demand curve.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either a flower arrangement for that special day for your mother or a New York Yankees baseball cap. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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One of the largest markets for gold in the United States is the manufacturing of class rings.
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