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REGULATORY FORCES: Forces in the marketing environment that depend on various government regulatory agencies that impact how an organization operates on a daily basis. An example is the Federal Trade Commission (FTC), which monitors advertising, deceptive labeling, and false or misleading information. Agencies such as the FTC have powers to enforce regulations through fines and other penalties. Other regulatory agencies are: Food and Drug Administration (FDA), Federal Communications Commission (FCC), Environmental Protection Agency (EPA), and Consumer Product Safety Commission (CPSC).

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AGGREGATE DEMAND INCREASE, SHORT-RUN AGGREGATE MARKET

A shock to the short-run aggregate market caused by an increase in aggregate demand, resulting in and illustrated by a rightward shift of the aggregate demand curve. An increase in aggregate demand in the short-run aggregate market results in an increase in the price level and an increase in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.

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APLS

GRAY SKITTERY
[What's This?]

Today, you are likely to spend a great deal of time lost in your local discount super center seeking to buy either several magazines on computer software or a T-shirt commemorating the second moon landing. Be on the lookout for door-to-door salesmen.
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This isn't me! What am I?

The average length of a "business lunch" is about 36 minutes.
"If you wouldn't write it and sign it, don't say it."

-- Earl Wilson, Columnist

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