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FIRM OBJECTIVES: The standard economic assumption underlying the analysis of firms is profit maximization. Firms are assumed to make decisions that will increase profit. Generally speaking, profit maximization is the process of obtaining the highest possible level of economic profit through the production and sales of goods and services. For a more thorough discussion of this topic, see the profit maximization entry. Real world firms might pursue other objectives including: (1) sales maximization, (2) pursuit of personal welfare, and (3) pursuit of social welfare. In some cases, these other objectives help a firm pursue profit maximization. In other cases, they prevent a firm from maximizing profit.

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COMPLEMENT-IN-CONSUMPTION

One of two (or more) goods that provide satisfaction of a want or need when consumed together. A complement-in-consumption is one of two alternatives falling within the other prices determinant of demand. The other is a substitute-in-consumption. An increase in the price of one complement good causes a decrease in demand for the other. A complement-in-consumption has a negative cross elasticity of demand.

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Today, you are likely to spend a great deal of time wandering around the shopping mall trying to buy either a how-to book on fine dining or a coffee cup commemorating the first day of winter. Be on the lookout for florescent light bulbs that hum folk songs from the sixties.
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Much of the $15 million used by the United States to finance the Louisiana Purchase from France was borrowed from European banks.
"You are the only problem you will ever have and you are the only solution. Change is inevitable, personal growth is always a personal decision."

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