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JOINT VENTURE: An activity undertaken by two or more entities in which each entity has some degree of control. Joint ventures are commonly undertaken by two or more business firms, allowing each firm to participate in the benefits of the venture without the loss of control that would come from a formal merger of the firms. For example, a bank and a computer company might undertake a joint venture to develop a computerized, online payment system. Joint ventures are usually risky activities and often related to the development of new technology.

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SHORT RUN, MICROECONOMICS

In terms of the microeconomic analysis of production and supply, a period of time in which at least one input under the control of a firm used in the production process is variable and at least one input is fixed. In the short run, the variable input is usually labor and the fixed input is capital. The short-run analysis of production reveals the law of diminishing marginal returns and provides an understanding of the upward-sloping supply curve and the law of supply. This is one of four production time periods used in the study of microeconomics. The other three are long run, very long run, and very short run (or market period). The short run is also a time period designation used in the macroeconomic analysis of business cycles.

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