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DEMOGRAPHIC VARIABLES: Characteristics of the aggregate population that marketers use to segment the market, including age, ethnicity, income, education, gender, and race. Other characteristics include occupation, family size, religion, and social class. These characteristics are the link to buyers' wants and needs and affect purchasing behavior. By carefully studying population groups marketers develop marketing mixes that maximize customer activity.

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FRICTIONAL UNEMPLOYMENT

Unemployment attributable to the time required to match production activities with qualified resources. Frictional unemployment essentially occurs because resources, especially labor, are in the process of moving from one production activity to another. Employers are seeking workers and workers are seeking employment, the two sides just have not matched up. This mismatch is largely the result of limited information, which is often compounded by geographic separation between producers and resources. Frictional unemployment is one of four unemployment sources. The other three are cyclical unemployment, seasonal unemployment, and structural unemployment. Frictional and structural unemployment are the two components of natural unemployment.

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Today, you are likely to spend a great deal of time wandering around the downtown area looking to buy either pink cotton balls or a genuine down-filled comforter. Be on the lookout for cardboard boxes.
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A U.S. dime has 118 groves around its edge, one fewer than a U.S. quarter.
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