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LONG RUN, MICROECONOMICS: In terms of the microeconomic analysis of production and supply, a period of time in which all inputs in the production process are variable. The long run is primarily used to analyze production decisions for a firm and is also referred to as the planning horizon. The long run is a period of time in which a business can change the quantities of ALL resource inputs--labor, capital, land, and entrepreneurship. Nothing is fixed. If your factory is to small, well then, build a bigger one. The long-run analysis of production is used to better understand economies of scale, diseconomies of scale, and long-run market supply.

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CONSUMPTION EXPENDITURES

Expenditures made by the household sector on final goods and services, or gross domestic product. Consumption expenditures play a central role in macroeconomic activity affecting both short-run business cycles and long-run economic growth. The motivation behind consumption expenditures is the general process of consumption, which is the use of goods and services to satisfy wants and needs, and are officially measured by personal consumption expenditures. These are one of four expenditures on gross domestic product. The other three are investment expenditures, government purchases, and net exports.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time strolling through a department store hoping to buy either a replacement battery for your pocket calculator or a how-to book on home remodeling. Be on the lookout for telephone calls from former employers.
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
"How we spend our days is, of course, how we spend our lives. "

-- Annie Dillard, essayist

NAIRU
Non-Accelerating Inflation Rate of Unemployment
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