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VERTICAL EQUITY: A system of taxes that treats unequal people unequally. In other words, if you make the less income than someone else and pay fewer personal income taxes, then we have vertical equity.

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CARDINAL UTILITY

The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.

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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time flipping through mail order catalogs trying to buy either a bottle of blackcherry flavored spring water or a travel case for you toothbrush. Be on the lookout for letters from the Internal Revenue Service.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"The roots of education are bitter, but the fruit is sweet."

-- Aristotle

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American Institute for Foreign Trade
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