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CARDINAL UTILITY: A measure of utility, or satisfaction derived from the consumption of goods and services, that can be measured using an absolute scale. Cardinal utility exists if the utility derived from consumption is measurable in the same way that other physical characteristics--height and weight--are measured using a scale that is comparable between people. There is little or no evidence to suggest that such measurement is possible and is not even needed for modern consumer demand theory and indifference curve analysis. Cardinal utility, however, is often employed as a convenient teaching device for discussing such concepts as marginal utility and utility maximization.
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PAPER ECONOMY Markets, exchanges, and other assorted economic activities that deal with legal or paper claims on physical assets rather than the physical assets. The vast majority of activities for the paper economy take place through financial markets. The paper economy complements production and consumption activities of the real economy that involve product markets and resource markets.
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BLUE PLACIDOLA [What's This?]
Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a rechargeable battery for your camera or a coffee cup commemorating the first day of spring. Be on the lookout for fairy dust that tastes like salt. Your Complete Scope
This isn't me! What am I?
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Natural gas has no odor. The smell is added artificially so that leaks can be detected.
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"The first responsibility of a leader is to define reality. " -- Max DePree, executive
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KLCE Kuala Lumpur Commodity Exchange (Malaysia)
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