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BENEFIT-COST RATIO: The benefit of an activity per dollar of cost. Benefit-cost ratios (or alternatively cost-benefit ratios) are frequently estimated for many forms of government spending, as well as a growing number of business investments. This technique was originally developed to determine if public investment projects, like dams, public parks, highways, etc., were worth doing. The logic is simple -- If benefits are greater than costs, then the project is worthwhile, if they are less, then it isn't.

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AVERAGE REVENUE CURVE

A curve that graphically represents the relation between average revenue received by a firm for selling its output and the quantity of output sold. Because average revenue is essentially the price of a good, the average revenue curve is also the demand curve for a firm's output. The average revenue curve for a firm with no market control is horizontal. The average revenue curve for a firm with market control is negatively sloped.

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APLS

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors trying to buy either pink cotton balls or a genuine down-filled comforter. Be on the lookout for malfunctioning pocket calculators.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
"Try not to become a man of success, but rather try to become a man of value. "

-- Albert Einstein

WLLN
Weak Law of Large Numbers
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