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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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SELLERS' MARKET

A disequilibrium condition in a competitive market that has a shortage or excess demand. Because the quantity demanded is greater than the quantity supplied, sellers have the "upper hand" when negotiating. A sellers' market also goes by the more common term of shortage. The alternative to a sellers' market is a buyers' market, which has a surplus or excess supply.

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Today, you are likely to spend a great deal of time wandering around the shopping mall hoping to buy either hand lotion, a big bottle of hand lotion or a lighted magnifying glass. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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Woodrow Wilson's portrait adorned the $100,000 bill that was removed from circulation in 1929. Woodrow Wilson was removed from circulation in 1924.
"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. "

-- Vince Lombardi

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