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FALLACY OF DIVISION: The logical fallacy of arguing that what is true for the whole is also true for the parts. In the study of economics, this takes the form of assuming that what works for the aggregate, or macroeconomy, also works for parts of the economy, such as households or businesses. The contrasting fallacy that you should check out is the fallacy of composition.

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MARGINAL UTILITY

The additional utility obtained from the consumption or use of an additional unit of a good. It is specified as the change in total utility divided by the change in quantity. Marginal utility indicates what each additional unit of a good is worth to a consumer and provides a theoretical basis for understanding market demand and the law of demand. Marginal utility generally declines with increased consumption of a good, a reflection of the law of diminishing marginal utility.

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GREEN LOGIGUIN
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Today, you are likely to spend a great deal of time at a crowded estate auction trying to buy either storage boxes for your income tax returns or an AC adapter for your CD player. Be on the lookout for door-to-door salesmen.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another."

-- Helen Keller

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Journal of Regulatory Economics
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