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APP: The abbreviation of average physical product, which is the quantity of total output produced per unit of a variable input, holding all other inputs fixed. Average physical product, usually abbreviated APP, is found by dividing total physical product by the quantity of the variable input. Average physical product is actually just another name for average product (AP). But don't be confused by the extra term (physical).

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SEVENTH RULE OF COMPLEXITY

The seventh of seven basic rules of the economy, stating that every action in the complex world has direct and often intended consequences combined with indirect and probably unintended effects.

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Today, you are likely to spend a great deal of time looking for a downtown retail store wanting to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for pencil sharpeners with an attitude.
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John Maynard Keynes was born the same year Karl Marx died.
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