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QUARTER: The common term for a coin representing 25 cents or one-fourth of a dollar. Also a standard 3-month period, one-forth of a year, used for reporting economic and financial data. Gross Domestic Product and related measures are noted economic data released quarterly. Many businesses also provide quarterly financial reports. Another standard reporting period is annual.

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SHORT RUN, MICROECONOMICS

In terms of the microeconomic analysis of production and supply, a period of time in which at least one input under the control of a firm used in the production process is variable and at least one input is fixed. In the short run, the variable input is usually labor and the fixed input is capital. The short-run analysis of production reveals the law of diminishing marginal returns and provides an understanding of the upward-sloping supply curve and the law of supply. This is one of four production time periods used in the study of microeconomics. The other three are long run, very long run, and very short run (or market period). The short run is also a time period designation used in the macroeconomic analysis of business cycles.

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BROWN PRAGMATOX
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials trying to buy either a replacement battery for your pocket calculator or a how-to book on home remodeling. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?

Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
"Long-range goals keep you from being frustrated by short-term failures "

-- J. C. Penney, Retailer

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