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COMPETITIVE FORCES: Forces in the marketing environment that are based on competition among customers and competition with other firms. As the organization looks out at its business environment, competition is a critical factor. Who is buying goods and services and who is providing them to those customers? Are there many competitors or are there just a few? Maybe none. Knowing what competitive forces exist helps an organization develop strategic planning to attract customers.
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WANTS The psychological desires which make life just a little more enjoyable, but which are not biological necessities for life. Psychological wants are often contrasted with physiological needs that make life more enjoyable, but are not essential for existence.
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RED AGGRESSERINE [What's This?]
Today, you are likely to spend a great deal of time flipping through the yellow pages wanting to buy either a handcrafted bird feeder or a New York Yankees baseball cap. Be on the lookout for a thesaurus filled with typos. Your Complete Scope
This isn't me! What am I?
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Rosemary, long associated with remembrance, was worn as wreaths by students in ancient Greece during exams.
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"The truth is not for all men, but only for those who seek it. " -- Ayn Rand, writer
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EFTA European Free Trade Association
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