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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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L A broad monetary measure that combines M3 plus several liquid assets, including commercial paper, U.S. Treasury bills, savings bonds, and bankers' acceptances. L used to be tracked and reported by the Federal Reserve System along with M1, M2, and M3. However, L is no longer reported.
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BLUE PLACIDOLA
[What's This?]
Today, you are likely to spend a great deal of time calling an endless list of 800 numbers seeking to buy either a cross-cut paper shredder or a birthday greeting card for your father. Be on the lookout for crowded shopping malls.
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
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"It is the mark of an educated mind to be able to entertain a thought without accepting it." -- Aristotle
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TGE
Tokyo Grain Exchange (Japan)
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