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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.

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BUREAU OF ECONOMIC ANALYSIS

An agency of the Department of Commerce that collects data about the United States economy (and other economies as well), conducts economic research and analysis, develops and implements estimation methodologies, and disseminates economic statistics to the public. The information produced by the Bureau of Economic Analysis (BEA for short) allows the government, business leaders, researchers, and the public to follow and understand the performance of the United States economy. Along with the Census Bureau and STAT-USA, BEA is part of the Department's Economics and Statistics Administration.

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PINK FADFLY
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Today, you are likely to spend a great deal of time at an auction wanting to buy either any book written by Stephan King or a T-shirt commemorating next Thursday. Be on the lookout for door-to-door salesmen.
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On a typical day, the United States Mint produces over $1 million worth of dimes.
"God gives talent; work transforms talent into genius. "

-- Anna Pavlova, ballerina

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