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June 26, 2026 

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RATIONAL IGNORANCE: The decision not to become informed about something because the cost of doing it is more than the expected benefit. In that information is costly, there's always some limit to how much anyone can know. The idea of rational ignorance, while popping up on a daily basis for most of us, is quite important come election time. Many voters decided, logically so, that it's not really worth their efforts to get ALL of the details on every candidate and issue on the ballot.

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COMPLEMENT-IN-CONSUMPTION

One of two (or more) goods that provide satisfaction of a want or need when consumed together. A complement-in-consumption is one of two alternatives falling within the other prices determinant of demand. The other is a substitute-in-consumption. An increase in the price of one complement good causes a decrease in demand for the other. A complement-in-consumption has a negative cross elasticity of demand.

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PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either a package of blank rewritable CDs or yellow cotton balls. Be on the lookout for cardboard boxes.
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This isn't me! What am I?

Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"You can't use up creativity. The more you use, the more you have. "

-- Maya Angelou, poet

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