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SELF-CONCEPT: A person's view or image of herself or himself. This is closely related to one's personality. A poor self-concept or negative sense of oneself can have a damaging affect on a person's ability to interact with others. Those who have a positive self-concept tend to believe in who they are and have confidence in their abilities to deal with various situations. Marketing researchers know that consumers tend to make purchases that reflect and enhance self-concept.
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BEIGE MUNDORTLE
Your compete MICRO*scope for today
You are the type of person who is slow and methodical, a strategy that accomplishes very little, but then again you ask for very little. Family and friends have no idea if any deep thoughts are percolating through you head, but neither do you. Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a genuine down-filled comforter or a 200-foot blue garden hose. Be on the lookout for crowded shopping malls. You should consider shopping at stores or businesses beginning with the letter G, but do not buy any products with a serial number or product code containing the number 413594. Your preferred shopping venue is discount super centers. Your special symbol is the period (.).
Is this You?
As a Beige Mundortle, you are somewhat dull, somewhat boring, somewhat lusterless. You don't particularly care and you don't really care that you don't care. You know that you have a somewhat drab, lackluster life, and that's just fine with you. You shop when you need to, buy what you have to, and get on with your life. It's just another day, another expenditure. You don't really care to spend a lot of time shopping, but you don't really care to spend a lot of time doing much of anything. Life goes on. So what? Who cares?
This isn't me! What am I?
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WHOLESALE PRICE INDEX An index of the prices paid by retail stores for the products they ultimately resell to consumers. The Wholesale Price Index (WPI) was the forerunner of the modern Producer Price Index (PPI) and was discontinued in 1978. Other noted price indexes used to track economic activity are the Consumer Price Index (CPI) and the GDP price deflator.
Complete Entry | Visit the WEB*pedia |
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Borrowing Through The FINANCIAL MARKETSWe never know whom we might encounter on our leisurely stroll through the economy. Passing by the marble columns of Interstate OmniBank -- the beacon of safety and security -- we have the good fortune of crossing paths with our Ivy-League-educated pillar of the financial community -- Winston Smythe Kennsington III. Although he seems to be a touch condescending, he's kind enough to show us a freshly signed check for $37 gadzillion, which is but a small part of a multi-gadzillion dollar loan from the Interstate OmniBank. To what constructive purpose Winnie will put these funds remains unclear; how this loan will be repaid, he never says; but Winnie proudly reminds us several times that this loan once again proves his unchallenged standing as the majordomo of the financial markets.
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Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
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"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. " -- Steve Jobs, Apple Computer co-founder
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EFT
Electronic Funds Transfer
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