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January 14, 2026 

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LOCATION THEORY: A theoretical framework for studying the location decisions made of firms and households based on transportation cost and spatial differences in the accessibility of inputs and markets for outputs. Location theory, developed with noted contributions from August Losch, Alfred Weber, Johann von Thunen, Walter Christaller, and Walter Isard, explicitly considers the cost of transportation in the production and consumption choices made by firms and households. Location theory has been used to explain urban density, labor migration, and land use.

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BEIGE MUNDORTLE
Your compete MICRO*scope for today

You are the type of person who spends a lot of time ponder life's small questions, such as why yield signs are shaped liked triangles. Family and friends do not associate with you if they have anything more interesting to do, like watching televised infomercials. Today, you are likely to spend a great deal of time strolling through a department store seeking to buy either throw pillows for your living room sofa or a hepa filter for your furnace. Be on the lookout for infected paper cuts. You should consider shopping at stores or businesses beginning with the letter R, but do not buy any products with a serial number or product code containing the number 971363. Your preferred shopping venue is discount super centers. Your special symbol is the period (.).


Is this You?

As a Beige Mundortle, you are somewhat dull, somewhat boring, somewhat lusterless. You don't particularly care and you don't really care that you don't care. You know that you have a somewhat drab, lackluster life, and that's just fine with you. You shop when you need to, buy what you have to, and get on with your life. It's just another day, another expenditure. You don't really care to spend a lot of time shopping, but you don't really care to spend a lot of time doing much of anything. Life goes on. So what? Who cares?


This isn't me! What am I?
INCREASING MARGINAL RETURNS

In the short-run production by a firm, an increase in the variable input results in an increase in the marginal product of the variable input. Increasing marginal returns typically surface when the first few quantities of a variable input are added to a fixed input. This is one of two alternatives for marginal returns. The other is decreasing marginal returns. A related phenomenon for long-run production is increasing returns to scale.

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The Odds On GAMBLING

I'm sure there's a great philosopher somewhere who once uttered the words, "Life's a contradiction and we're all a bunch of hypocrites." Take me for example. Just this morning I walked by Smilin' Ted's All-Comers Insurance Agency to drop off my annual shoe insurance premium (for protection against blowouts), then made a pit stop at Master Sprocket's convenience store where I plopped down five dollars on five (count 'em, five) Super Luck-O Multi-State Lottery tickets. Within a space of two blocks and twenty minutes I bought $37.56 worth of shoe insurance to avoid risk and then spent another $5 to take on some risk. Am I a walking contradiction, or what?
Tell me more...

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APLS

Sixty percent of big-firm executives said the cover letter is as important or more important than the resume itself when you're looking for a new job
"You don't have to be a fantastic hero to do certain things - to compete. You can be just an ordinary chap, sufficiently motivated to reach challenging goals."

-- Sir Edmund Hillary, Explorer

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