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SECOND RULE OF SUBJECTIVITY: The second of seven basic rules of the economy. It is the notion that market prices are ultimately determined by subjective values and preferences of buyers and resource owners. While regular, everyday consumers are prone to accept the prices "set" by retail stores and other sellers as etched in stone (perhaps along with the Biblical ten commandments), such is not the case. The price of a product depends on two things, demand (especially the demand price that buyers are willing to pay) and supply (especially the supply price that sellers are willing to accept). Both, I repeat both, are subjectively determined. By subjective, I mean they are based on the values, beliefs, tastes, and preferences of people.
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BEIGE MUNDORTLE
Your compete MICRO*scope for today
You are the type of person who is happy with you lot in life, even though excitement is NOT your middle name. Family and friends do not associate with you if they have anything more interesting to do, like watching televised infomercials. Today, you are likely to spend a great deal of time lost in your local discount super center trying to buy either a package of 3 by 5 index cards, the ones without lines or a blue mechanical pencil. Be on the lookout for letters from the Internal Revenue Service. You should consider shopping at stores or businesses beginning with the letter T, but do not buy any products with a serial number or product code containing the number 104242. Your preferred shopping venue is discount super centers. Your special symbol is the period (.).
Is this You?
As a Beige Mundortle, you are somewhat dull, somewhat boring, somewhat lusterless. You don't particularly care and you don't really care that you don't care. You know that you have a somewhat drab, lackluster life, and that's just fine with you. You shop when you need to, buy what you have to, and get on with your life. It's just another day, another expenditure. You don't really care to spend a lot of time shopping, but you don't really care to spend a lot of time doing much of anything. Life goes on. So what? Who cares?
This isn't me! What am I?
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MARGINAL REVENUE PRODUCT AND FACTOR DEMAND A perfectly competitive firm's factor demand curve is that negatively-sloped portion of its marginal revenue product curve. A perfectly competitive firm maximizes profit by hiring the quantity of input that equates factor price and marginal revenue product. As such, the firm moves along its negatively-sloped marginal revenue product curve in response to changing factor prices.
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The Wide, Wide World Of FOREIGN TRADETwo blocks directly south of the Mega-Mart Discount Emporium we'll find that Natural Ned's Nursery and Garden Center is having a grand opening celebration. I'd like to saunter over to check out their sundials -- a valuable, and long sought after acquisition for my backyard garden. In fact, Natural Ned's Nursery and Garden Center has a new shipment of sundials imported from the sundial capital of the world -- the Republic of Northwest Queoldiola. If I'm going to get a sundial, I should get the best, right? Northwest Queoldiola produces the finest, least expensive, and most technologically advanced sundials in the world. However, Mega-Mart Discount Warehouse Super Center has an ample supply of good old American-made sundials. They're a little more expensive and not quite as good, but they're made in the U. S. of A. by good old Americans. What a dilemma!
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
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"It is only our deeds that reveal who we are. " -- Carl Jung, psychiatrist
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CBOE
Chicago Board Options Exchange
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