You are the type of person who lives by the motto "What, Me Worry?". Family and friends often poke you to see if you are awake and alive. Today, you are likely to spend a great deal of time touring the new suburban shopping complex seeking to buy either a birthday greeting card for your grandfather or a weathervane with a cow on top. Be on the lookout for telephone calls from former employers. You should consider shopping at stores or businesses beginning with the letter D, but do not buy any products with a serial number or product code containing the number 244572. Your preferred shopping venue is department stores. Your special symbol is the at sign (@).

As a Blue Placidola, you are easy-going and even-tempered, calm and composed. For you, the hectic pace of a crowded shopping mall during the holiday rush is nothing, it's little more than a tranquil stroll in the park. Life is good. Life goes on. Why worry. You are a happy shopper and you seldom fret over trivial details of a market exchange, in part because you are astute enough to get moderately low prices and relatively good deals.

The study of the role that information plays in the economy and in the allocation of resources, with special attention paid to efficient information search. Key topics in this area of study and analysis are asymmetric information, moral hazard, adverse selection, signalling, and screening. This study of the economics of information also provides insight into the analysis of risk and uncertainty, which are important to insurance and financial markets.

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No pedestrian excursion around the economy could be even remotely considered complete without a stop at the Shady Valley Museum of Traditional Family Life. Just beyond the freshly painted white picket fence and the newly mown lawn resides a full-scale, life-like, fully functional model of the traditional family. The two-car garage houses Mom's good old reliable family stationwagon right next to Dad's sensible four-door sedan. Inside the humble, but well-kept abode, we can find young Billy, who aspires to a career as a highly-paid doctor, and his sister, little Debbie, who hopes to marry a highly-paid doctor. The faithful family dog, Spot, is resting comfortably at the feet of our traditional husband, provider, and father, who has just returned from a long, hard day on the office. He has worked long and hard on this day to provide for his traditional family. Purring at the feet of our traditional wife, mother, and homemaker, is Fluffy, the family cat. Our traditional wife is busily preparing the night's traditional family fare of pot roast, potatoes, and green beans. After the meal, she will gaily clean the evening's dishes, a fine ending to her day that has been filled with shopping, baking, and cleaning. How quaint!
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-- Winston Churchill, British statesman

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