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SCARCITY: A pervasive condition of human existence that exists because society has unlimited wants and needs, but limited resources used for their satisfaction. In other words, while we all want a bunch of stuff, we can't have everything that we want. In slightly different words, this scarcity problem means: (1) that there's never enough resources to produce everything that everyone would like produced; (2) that some people will have to do without some of the stuff that they want or need; (3) that doing one thing, producing one good, performing one activity, forces society to give up something else; and (4) that the same resources can not be used to produce two different goods at the same time. We live in a big, bad world of scarcity. This big, bad world of scarcity is what the study of economics is all about. That's why we usually subtitle scarcity: THE ECONOMIC PROBLEM.
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BLUE PLACIDOLA
Your compete MICRO*scope for today
You are the type of person who makes it look as though a sloth is moving at a fast pace. Family and friends frequently finish your stories, almost as if they had heard them before. Today, you are likely to spend a great deal of time wandering around the downtown area looking to buy either one of those "hang in there" kitty cat posters or a velvet painting of Elvis Presley. Be on the lookout for letters from the Internal Revenue Service. You should consider shopping at stores or businesses beginning with the letter U, but do not buy any products with a serial number or product code containing the number 099654. Your preferred shopping venue is department stores. Your special symbol is the at sign (@).
Is this You?
As a Blue Placidola, you are easy-going and even-tempered, calm and composed. For you, the hectic pace of a crowded shopping mall during the holiday rush is nothing, it's little more than a tranquil stroll in the park. Life is good. Life goes on. Why worry. You are a happy shopper and you seldom fret over trivial details of a market exchange, in part because you are astute enough to get moderately low prices and relatively good deals.
This isn't me! What am I?
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FALLACY OF FALSE AUTHORITY The logical fallacy of arguing that something is "correct" or "true" because an "expert" in an unrelated area says so. This is commonly used by both advertisers, politicians, and anyone who relies an "apparent expert" for the "correct" answers to controversial issues.
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A Translation Of FOREIGN INVESTMENTTHIS MEANS WAR!! Batten down the hatches. Circle the wagons! Sound the alarm! Head for the fallout shelter! Those seemingly quaint and courteous folk from the Republic of Northwest Queoldiola have upset the delicate balance of world peace. Perhaps I should explain. A group of investors from Northwest Queoldiola have been snooping around Shady Valley with the evil intentions of buying Shady Valley's very own Sonny Sullivan Sundials Extraordinaire manufacturing plant. How dare they! This is the good old U. S. of A. We don't want any foreigners buying up good old U. S. of A. property, do we? Before nuking Northwest Queoldiola we should consider this potentially messy topic of foreign investment.
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It's estimated that the U.S. economy has about $20 million of counterfeit currency in circulation, less than 0.001 perecent of the total legal currency.
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"Motivation is everything. You can do the work of two people, but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people." -- Lee Iacocca, Chrysler chairman
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CCAPM
Consumption-Based Capital Asset Pricing Model
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