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July 31, 2026 

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CAVEAT VENDITOR: This is a latin term meaning "let the seller beware." It was developed as a counter to the buyer's warning, caveat emptor, and suggests that sellers too can be "taken to the cleaners" in a market transaction. While it's less important than caveat emptor to under appreciated consumers, it does surface from time to time.

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BLUE PLACIDOLA
Your compete MICRO*scope for today

You are the type of person who considers the hectic pace of a crowded holiday shopping mall about the same as a stroll in the park. Family and friends worry that you will be run over by a fast-moving pedestrian. Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club hoping to buy either a pair of handcrafted oven mitts or a coffee table shaped like the state of Florida. Be on the lookout for florescent light bulbs that hum folk songs from the sixties. You should consider shopping at stores or businesses beginning with the letter J, but do not buy any products with a serial number or product code containing the number 469522. Your preferred shopping venue is department stores. Your special symbol is the at sign (@).


Is this You?

As a Blue Placidola, you are easy-going and even-tempered, calm and composed. For you, the hectic pace of a crowded shopping mall during the holiday rush is nothing, it's little more than a tranquil stroll in the park. Life is good. Life goes on. Why worry. You are a happy shopper and you seldom fret over trivial details of a market exchange, in part because you are astute enough to get moderately low prices and relatively good deals.


This isn't me! What am I?
UNEMPLOYMENT RATE, MEASUREMENT PROBLEMS

The official unemployment rate, which measures the proportion of the civilian labor force 16 years or older that is not engaged in productive activities but is actively seeking employment, might be either overstated or understated due to discouraged workers, part-time workers, and unreported legal or illegal employment. Taken together, these measurement problems suggest that the official unemployment rate is likely understated during business-cycle contraction and overstated during business-cycle expansions.

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Trading Some Ideas On EXCHANGE RATES

One potential problem with any far and wide ambling tour of the economy is ambling too far or too wide. Such is the case as we find ourselves in the quaint and courteous Republic of Northwest Queoldiola. While we're here, let's take the opportunity to explore the quaint and courteous economy of the Northwest Queoldiola. Our impromptu economic expedition is faced with an immediate roadblock. I have a pocket filled with good old U. S. dollar bills, but the quaint and courteous people of Northwest Queoldiola don't trade their wares for good old U. S. dollar bills. They prefer the quaint and courteous Northwest Queoldiolan currency, the queold. All we need to do is trade my good old U. S. dollar bills for quaint and courteous queolds.
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In the early 1900s around 300 automobile companies operated in the United States.
"Difficulties mastered are opportunities won. "

-- Winston Churchill, Statesman

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