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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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BROWN PRAGMATOX
Your compete MICRO*scope for today
You are the type of person who often opts not to make a purchase, even though it could be problematic down the road. Family and friends occasionally strap large packages to your back for no apparent reason. Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors wanting to buy either a rechargeable battery for your computer or shoe laces for your snow boots. Be on the lookout for bottles of barbeque sauce that act TOO innocent. You should consider shopping at stores or businesses beginning with the letter V, but do not buy any products with a serial number or product code containing the number 498846. Your preferred shopping venue is thrift stores. Your special symbol is the comma (,).
Is this You?
As a Brown Pragmatox, you are down-to-earth and practical. You are hard working and industrious. You are frugal to the point that you might even refrain from making a purchase that you really, really need. Doing so often causes problems down the road. You definitely go with function over form and substance over style.
This isn't me! What am I?
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PREFERENCES CHANGE, UTILITY ANALYSIS A disruption of consumer equilibrium identified with utility analysis caused by changes in the preferences for a good, which likely results in a change in the quantities of the goods consumed. The change in preferences alters the marginal utility-price ratio and forces a reevaluation of the rule of consumer equilibrium.
Complete Entry | Visit the WEB*pedia |
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Planning On SOCIAL SECURITY?This may be the greatest day of my life. The musical group to top all musical groups -- The Strollers -- has just released its latest CD with a song that's certain to be a foot-tapping classical. Of course, you know the song of which I speak -- "Sidewalking." Let's stop into the Musical Sound CD Emporium in the Shady Valley Central Town Sprawling Hills Shopping Mall and fulfill my dreams. Everyone in Shady Valley, however, does not share my joy. As the seventeen year old Emporium clerk, Alicia Hyfield, completes my transaction, she confesses more than a bit of disgruntlement over here just-issued paycheck. A little investigation reveals some displeasure with the size of the FICA deduction. Her disgruntlement isn't lessened to know that this is for the government's social security program that's suppose to provide a source of income in her golden years. She seems more than a bit skeptical of ever seeing any returns. Maybe we can alleviate her concerns (and mine) with a quick run through social security.
Tell me more...
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In 1914, Ford paid workers who were age 22 or older $5 per day -- double the average wage offered by other car factories.
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"When your values are clear to you, making decisions becomes easier. " -- Roy Disney, executive
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CLI
Cost of Living Index
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