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December 5, 2025 

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PERCEPTION: How a person interprets the sensual inputs received through seeing, hearing, smelling, tasting, and touching. This process requires the individual to select, organize, and decode the various stimuli surrounding him/her in the environment. The important thing is not what is said by the talker, but what is heard by the listener. This process is critical to understanding consumer buying behavior.

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BROWN PRAGMATOX
Your compete MICRO*scope for today

You are the type of person who is down-to-earth and pragmatic, practical and sensible, and even a bit folksy. Family and friends never, never, never ask you for a loan. Today, you are likely to spend a great deal of time wandering around the downtown area seeking to buy either a green fountain pen or a handcrafted bird house. Be on the lookout for empty parking spaces that appear to be near the entrance to a store. You should consider shopping at stores or businesses beginning with the letter H, but do not buy any products with a serial number or product code containing the number 560667. Your preferred shopping venue is thrift stores. Your special symbol is the comma (,).


Is this You?

As a Brown Pragmatox, you are down-to-earth and practical. You are hard working and industrious. You are frugal to the point that you might even refrain from making a purchase that you really, really need. Doing so often causes problems down the road. You definitely go with function over form and substance over style.


This isn't me! What am I?
SERVICES, CONSUMPTION

Personal consumption expenditures on activities that provide direct satisfaction of wants and needs without the production of tangible goods. Common examples are information, entertainment, and education. This is one of three categories of personal consumption expenditures in the National Income and Product Accounts maintained by the Bureau of Economic Analysis. The other two are durable goods and nondurable goods. Services are about 60 percent of personal consumption expenditures and 40 percent of gross domestic product.

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An Altogether Look at UNIONS

Hey, look! Is that who I think it is? Yes of course, that's Dan Dreiling the drywall guy. You might recall that Dan repaired a hole in my living room wall back in Fact 7. He's coming out of the Mona Mallard Duct Tape Industries plant with all of the duct tape factory workers. And he seems most distressed. Let's get to the bottom of this. Here's his story. The drywall business sort of dried up, and Dan has taken up employment in the exciting field of duct tape fabrication. The duct tape workers, though, are talking union. Dan's indecisive about this move toward unionization. Perhaps we can help him out. Let's stroll around the often controversial topic of labor unions.
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APLS

The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
"Wise men speak because they have something to say; Fools because they have to say something. "

-- Plato, philosopher

APEC
Asia-Pacific Economic Co-operation
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