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February 15, 2026 

AmosWEB means Economics with a Touch of Whimsy!

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TARGET MARKET: The specific group of individuals who have been selected as the most likely potential buyers for products, ideas, or services. The company develops a marketing mix to satisfy this group of buyers. This group has been selected, after process of determining similar buying habits, attitudes, and other demographics, to be the best for purchasing the companyÕs product.

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GREEN LOGIGUIN
Your compete MICRO*scope for today

You are the type of person who would get the word "level-headed" tattooed on your forehead if you thought the benefits of doing so matched the costs. Family and friends wonder how you manage to keep your life on such an even keel. Today, you are likely to spend a great deal of time browsing about a thrift store trying to buy either software that won't crash your computer or any book written by Stephan King. Be on the lookout for neighborhood pets, especially belligerent parrots. You should consider shopping at stores or businesses beginning with the letter U, but do not buy any products with a serial number or product code containing the number 407233. Your preferred shopping venue is strip malls. Your special symbol is the equal sign (=).


Is this You?

As a Green Logiguin, you seek a balance in life and your market activities. You are logical and reasonable, always seeking to weigh costs and benefits, pros and cons, ups and downs, ins and outs, goods and bads. You are the embodiment of yin and yang. You know that there are two sides to every story and every market exchange. Sometimes you buy. Sometimes you sell. You search out the best deals, with the highest quality and lowest price.


This isn't me! What am I?
AVERAGE FACTOR COST

Total factor cost per unit of factor input employed by a firm in the production of output, found by dividing total factor cost by the quantity of factor input. Average factor cost, abbreviated AFC, is generally equal to the factor price. However, using the longer term average factor cost makes it easier to see the connection to related terms, including total factor cost and marginal factor cost.

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A Tycoon Of The MUTUAL FUNDS

Winston Smythe Kennsington III -- our second-estate financial maestro -- has given me a hot, and I mean REALLY HOT, investment tip. Waldo Industries, the parent company of Waldo's TexMex Taco World, is making plans to expand its franchises. Marketing studies show that people are ripe and ready for Waldo's Super Deluxe TexMex Gargantuan Tacos beyond the confines of Shady Valley. For a minimal investment, I can grab a share of this money-making opportunity. A minimal investment to our Ivy-League friend Winnie is $500,000. Unfortunately my bank account, including recent deposits of loose change found on our pedestrian trek, is a few zeros short. Is this another sure-fire financial opportunity that will pass me by?
Tell me more...

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APLS

Ragnar Frisch and Jan Tinbergen were the 1st Nobel Prize winners in Economics in 1969.
"An idea is never given to you without you being given the power to make it reality."

-- Richard Bach, Author

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