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July 12, 2026 

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SEVENTH RULE OF COMPLEXITY: The seventh of seven basic rules of the economy. It is the observation that the world is complex, that every action has direct and often intended consequences and indirect and probably unintended effects (that is, cause and effect). A few of the more noted illustrations of this seventh rule are the circular flow (especially the expenditure multiplier) and market failures (especially externalities).

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GREEN LOGIGUIN
Your compete MICRO*scope for today

You are the type of person who is never talked into making a purchase by a silver-tongued salesman. Family and friends don't understand how you can watch a baseball game and a movie at the same time. Today, you are likely to spend a great deal of time watching infomercials wanting to buy either a set of luggage with wheels or a birthday gift for your aunt. Be on the lookout for rusty deck screws. You should consider shopping at stores or businesses beginning with the letter Z, but do not buy any products with a serial number or product code containing the number 441384. Your preferred shopping venue is strip malls. Your special symbol is the equal sign (=).


Is this You?

As a Green Logiguin, you seek a balance in life and your market activities. You are logical and reasonable, always seeking to weigh costs and benefits, pros and cons, ups and downs, ins and outs, goods and bads. You are the embodiment of yin and yang. You know that there are two sides to every story and every market exchange. Sometimes you buy. Sometimes you sell. You search out the best deals, with the highest quality and lowest price.


This isn't me! What am I?
PLANNING HORIZON

Another term for the long-run average cost curve. The long-run average cost curve is termed the planning horizon or planning curve because it provides information that a firm can use to plan factory construction and expansion in the long run.

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What Do You Have Against DISCRIMINATION?

Hunger is, of course, an avoidable malady when ambling through the economy. At the present, I'm easily tempted by a hamburger, fries, and large cola -- a pedestrian meal if there ever was one. As luck would have it, we've found ourselves at the door of Big Ott's Boiled Burger Buffet. Luck, though, is not totally on our side. Big Ott's has a large sign prominently posted at the entry to his establishment. It screams in no uncertain terms: NO PEDESTRIANS ALLOWED. As a well-known, card-carrying pedestrian, I am, to say the least, taken aback. Why on earth would Big Ott's Boiled Burger Buffet refuse service to pedestrians? A quick quiz of an employee reveals that Big Ott once swerved off the sidewalk to avoid striking a pedestrian, causing extensive damage to his sleek, new OmniMotors XL GT 9000 convertible sport coupe. His anger has been since extended to all who travel by foot.
Tell me more...

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APLS

Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
"What gets measured gets done."

-- Peter Drucker, educator

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