You are the type of person who wants nothing more than to hit the "pause button" on your hectic life, just for a few moments, just so you can catch your breath, just a moment or two of tranquility, just so you can sort out the options. Family and friends will not ride in the car when you drive, unless they have nothing better to do for the next day and a half. Today, you are likely to spend a great deal of time searching for a specialty store trying to buy either a birthday gift for your grandmother or a T-shirt commemorating yesterday. Be on the lookout for telephone calls from long-lost relatives. You should consider shopping at stores or businesses beginning with the letter K, but do not buy any products with a serial number or product code containing the number 153533. Your preferred shopping venue is mail order catalogs. Your special symbol is the question mark (?).

As a Gray Skittery, you are ambivalent, indecisive, and uncertain. You are in a constant struggle between the forces of demand and supply, production and consumption, good and evil... and you're losing the battle. You have trouble making decisions and choosing from among the seemingly infinite number of options that you perpetually face. Your shopping experiences are inevitably confusing.

Household consumption expenditures that do not depend on income or production (especially disposable income, national income, or even gross domestic product). That is, changes in income do not generate changes in consumption. Autonomous consumption is best thought of as a baseline or minimum level of consumption that the household sector undertakes in the unlikely event that income falls to zero. It is measured by the intercept term of the consumption function or the consumption line. The alternative to autonomous consumption is induced consumption, which does depend on income.

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In the same mini-mall with Dr. Nova Cain's dental offices and Smilin' Ted's All Comers Insurance Agency, resides Manny Mustard's House of Sandwiches -- one of those small, out-of-the-way, off-the-wall sorts of restaurants that has great food, excellent service, and plenty of atmosphere. Manny, the proprietor, is a good friend of mine who's struggling to turn his dream of restauranteering into reality. His restauranteering dream doesn't stop with one small, out-of-the-way, off-the-way restaurant with great food, excellent service, and atmosphere. No, Manny is shooting for a nation-wide chain of Manny Mustard's House of Sandwiches. He wants to go from being an overworked, underappreciated member of the third estate to a member of the second estate who overworks and underappreciates others. To help out my good friend Manny, let's take a long, hard look at the differences between small business and the larger, Fortune 500 kind.
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