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April 16, 2026 

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UTILITARIANISM: A philosophical view that the value or worth of an action depends on the amount of pleasure it generates or the amount of pain it prevents, or in economic terms, the amount of utility generated. Utilitarianism, although dating back to the early Greek philosophers, is largely attributable to the work of Jeremy Bentham and John Stuart Mill. This philosophy played a major role in the development of modern consumer demand theory and utility analysis.

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ORANGE REBELOON
Your compete MICRO*scope for today

You are the type of person who can have an argument on any topic at any time and take the opposing view, whatever it might be. Family and friends scramble to hide all fashion magazines, home decoration magazines, news magazines, and newspapers when you enter a room. Today, you are likely to spend a great deal of time at a going out of business sale wanting to buy either a how-to book on building remote controlled airplanes or an extra large beach blanket. Be on the lookout for small children selling products door-to-door. You should consider shopping at stores or businesses beginning with the letter N, but do not buy any products with a serial number or product code containing the number 120509. Your preferred shopping venue is flea markets. Your special symbol is the backslash (\).


Is this You?

As an Orange Rebeloon, you are very much the rebel and the contrarian. It is your nature to go against the grain. When everyone else is buying, you sell. When everyone else is selling, you buy. You go against the trends. You disdain fashion. If it's hot, you're not. You would march to your own drummer and dance to your own tune, if doing so wasn't so trite and conventional.


This isn't me! What am I?
MARGINAL BENEFIT OF SEARCH

The incremental benefit generated by additional search effort is the marginal benefit of search. Marginal benefit of search, also termed marginal search benefit, is comparable to marginal revenue of short-run production analysis and marginal utility of consumer demand theory. Marginal benefit of search decreases with an increase in search effort and is represented by the marginal benefit of search curve. This is one half of the efficient information search decision. The other is marginal cost of search.

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Stealing A Few Moments For CRIME

Like most consumers, workers, and taxpayers, I engage in market exchanges for a lot of stuff -- food, labor, shelter, entertainment, confectionery products. But as I wandered through the peaceful community of Shady Valley, U. S. of A., I entered a "market" that I would have rather avoided. That's right, as the title indicates, I exchange some crime. I was mugged -- relieved of several valuable possessions -- right in front of the Shady Valley police station. I did the selling and my mugger did the "buying." While my part in the exchange was involuntary, the mugger's part was quite voluntary. In fact, the perpetrator of this crime acted much like any consumer headed to Natural Ned's Nursery and Garden Center in search of a creeping juniper. Let's see why?
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APLS

The wealthy industrialist, Andrew Carnegie, was once removed from a London tram because he lacked the money needed for the fare.
"Divide each difficulty into as many parts as is feasible and necessary to resolve it."

-- Rene Descartes

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