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May 16, 2026 

AmosWEB means Economics with a Touch of Whimsy!

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TARGETING STRATEGY: The initial step in the target market/segmentation process by which a company develops an overall picture of who the specific buyer group might be. The three types of strategies are: undifferentiated, differentiated, and concentrated. Targeting strategies are based on whether the market is homogeneous or heterogeneous.

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ORANGE REBELOON
Your compete MICRO*scope for today

You are the type of person who takes great pride in being different, in being a contrarian, in being unlike everyone else. Family and friends inevitably track you down when they are in a bad mood and looking for an argument. Today, you are likely to spend a great deal of time touring the new suburban shopping complex hoping to buy either a computer that can play video games and burn DVDs or a black duffle bag with velcro closures. Be on the lookout for small children selling products door-to-door. You should consider shopping at stores or businesses beginning with the letter T, but do not buy any products with a serial number or product code containing the number 150380. Your preferred shopping venue is flea markets. Your special symbol is the backslash (\).


Is this You?

As an Orange Rebeloon, you are very much the rebel and the contrarian. It is your nature to go against the grain. When everyone else is buying, you sell. When everyone else is selling, you buy. You go against the trends. You disdain fashion. If it's hot, you're not. You would march to your own drummer and dance to your own tune, if doing so wasn't so trite and conventional.


This isn't me! What am I?
IN-KIND PAYMENTS

A payment, usually in exchange for the productive efforts of resources, that takes the form of goods and services produced by the resource buyer rather than the economy's standard monetary unit (that is, dollars). In other words, resource owners are compensated with a portion of the output that they help to produce. The standard method of compensation, which is illustrated by the circular flow model, is for a firm to pay resource owners using money revenue received from selling its production. Hence most factor payments are monetary payments. However, in some circumstances firms and resource owners find it more convenient to use actual production for compensation, eliminating the sell-production-for-money step.

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Getting The Most Out Of WORKING WOMEN

No pedestrian excursion around the economy could be even remotely considered complete without a stop at the Shady Valley Museum of Traditional Family Life. Just beyond the freshly painted white picket fence and the newly mown lawn resides a full-scale, life-like, fully functional model of the traditional family. The two-car garage houses Mom's good old reliable family stationwagon right next to Dad's sensible four-door sedan. Inside the humble, but well-kept abode, we can find young Billy, who aspires to a career as a highly-paid doctor, and his sister, little Debbie, who hopes to marry a highly-paid doctor. The faithful family dog, Spot, is resting comfortably at the feet of our traditional husband, provider, and father, who has just returned from a long, hard day on the office. He has worked long and hard on this day to provide for his traditional family. Purring at the feet of our traditional wife, mother, and homemaker, is Fluffy, the family cat. Our traditional wife is busily preparing the night's traditional family fare of pot roast, potatoes, and green beans. After the meal, she will gaily clean the evening's dishes, a fine ending to her day that has been filled with shopping, baking, and cleaning. How quaint!
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APLS

During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
"We succeed only as we identify in life, or in war, or in anything else, a single overriding objective, and make all other considerations bend to that one objective. "

-- President Dwight D. Eisenhower

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