You are the type of person who knows everything that needs to be known about a product before making a purchase. Family and friends get irritated when you explain, for the umpteenth time, the difference between a partial derivative and a total derivative. Today, you are likely to spend a great deal of time flipping through the yellow pages trying to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for letters from the Internal Revenue Service. You should consider shopping at stores or businesses beginning with the letter L, but do not buy any products with a serial number or product code containing the number 864967. Your preferred shopping venue is the Internet. Your special symbol is the exclamation point (!).

As a Purple Smarphin, you are the brightest and most intelligent person you know. And that goes for shopping, too. You know exactly what you want. You know exactly what it costs. You know exactly when and where to buy. But, of course, shopping is only one of the many activities that attracts your intellectual attention. You shop when you need to and buy if have to, but shopping is not the end all of your life.

The ability of buyers or sellers to exert influence over the price or quantity of a good, service, or commodity exchanged in a market. Market control largely depends on the number of competitors on each side of the market. If a market has relatively few buyers, but many sellers, then limited competition on the demand-side of the market means buyers tend to have relatively more market control than sellers. The converse occurs if a market has many buyers, but relatively few sellers. This is also termed market power.

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No pedestrian excursion around the economy could be even remotely considered complete without a stop at the Shady Valley Museum of Traditional Family Life. Just beyond the freshly painted white picket fence and the newly mown lawn resides a full-scale, life-like, fully functional model of the traditional family. The two-car garage houses Mom's good old reliable family stationwagon right next to Dad's sensible four-door sedan. Inside the humble, but well-kept abode, we can find young Billy, who aspires to a career as a highly-paid doctor, and his sister, little Debbie, who hopes to marry a highly-paid doctor. The faithful family dog, Spot, is resting comfortably at the feet of our traditional husband, provider, and father, who has just returned from a long, hard day on the office. He has worked long and hard on this day to provide for his traditional family. Purring at the feet of our traditional wife, mother, and homemaker, is Fluffy, the family cat. Our traditional wife is busily preparing the night's traditional family fare of pot roast, potatoes, and green beans. After the meal, she will gaily clean the evening's dishes, a fine ending to her day that has been filled with shopping, baking, and cleaning. How quaint!
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-- Lao-Tzu, philosopher

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