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PERCEPTION: How a person interprets the sensual inputs received through seeing, hearing, smelling, tasting, and touching. This process requires the individual to select, organize, and decode the various stimuli surrounding him/her in the environment. The important thing is not what is said by the talker, but what is heard by the listener. This process is critical to understanding consumer buying behavior.
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PURPLE SMARPHIN
Your compete MICRO*scope for today
You are the type of person who excels on exams, IQ tests, and mental puzzles. Family and friends worry that some day you will leave home in the morning, deep in thought, and end up in another state. Today, you are likely to spend a great deal of time at an auction hoping to buy either a pleather CD case or a how-to book on fine dining. Be on the lookout for letters from the Internal Revenue Service. You should consider shopping at stores or businesses beginning with the letter X, but do not buy any products with a serial number or product code containing the number 355536. Your preferred shopping venue is the Internet. Your special symbol is the exclamation point (!).
Is this You?
As a Purple Smarphin, you are the brightest and most intelligent person you know. And that goes for shopping, too. You know exactly what you want. You know exactly what it costs. You know exactly when and where to buy. But, of course, shopping is only one of the many activities that attracts your intellectual attention. You shop when you need to and buy if have to, but shopping is not the end all of your life.
This isn't me! What am I?
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SAVING FUNCTION A mathematical relation between saving and income by the household sector. The saving function can be stated as an equation, usually a simple linear equation, or as a diagram designated as the saving line. This function captures the saving-income relation, the flip side of the consumption-income relation that forms one of the key building blocks for Keynesian economics. The two key parameters of the saving function are the intercept term, which indicates autonomous saving, and the slope, which is the marginal propensity to save and indicates induced saving. The injections-leakages model used in Keynesian economics is based on the saving function.
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Learning All About EDUCATIONIt's a bright spring morning, the sort of day that makes poets and pedestrians pontificate profusely about our wondrous world. But, wait... IT'S TEST DAY! You're late for an exam! You hurriedly roam the school halls, opening door after endless door along an infinite hallway, in search of your exam. All you discover, though, is Maurice Finklestein who smirks knowingly while ridiculing your tardiness. Why do we do it? Why do we put ourselves through 12 to 20 years of oppression in the halls of academia, learning stuff of questionable value? Why? Why? WHY?
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The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
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"It is not the mountain we conquer, but ourselves. " -- Sir Edmund Hillary, Explorer
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SEHK
Stock Exchange of Hong Kong
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