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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.
Visit the GLOSS*arama
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WHITE GULLIBON
Your compete MICRO*scope for today
You are the type of person who tends to be a bit naive to the ways of the economic world. Family and friends enjoy your company but prefer your pastries. Today, you are likely to spend a great deal of time at a going out of business sale looking to buy either one of those memory foam pillows or a remote controlled train set. Be on the lookout for crowded shopping malls. You should consider shopping at stores or businesses beginning with the letter X, but do not buy any products with a serial number or product code containing the number 770932. Your preferred shopping venue is television shopping channels. Your special symbol is the minus sign (-).
Is this You?
As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.
This isn't me! What am I?
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AGGREGATE SUPPLY INCREASE, SHORT-RUN AGGREGATE MARKET A shock to the short-run aggregate market caused by an increase in aggregate supply, resulting in and illustrated by a rightward shift of the short-run aggregate supply curve. An increase in aggregate supply in the short-run aggregate market results in a decrease in the price level and an increase in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.
Complete Entry | Visit the WEB*pedia |
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Laying The Groundrules On REGULATIONOur journey has brought us to the "Rs," which means, among other things, that my feet are trifle bit sore. Fortunately, we've also found ourselves at the front door of the Good Time Pharmacy. (Isn't coincidence wonderful?) My quick shopping trip for a pair of cushioned insoles, analgesic rub, and an ankle wrap is lengthened, however, by crossing paths with the normally quiet Stella von Steincamp. Stella, the pharmacist and proprietor of the Good Time Pharmacy, has taken the opportunity of our meeting to voice a rather vehement complaint over a new Shady Valley city government pharmaceutical regulation mandating the use of disposable rubber gloves when preparing and dispensing medicine. She is livid! Her primary complaint (among several) is that the cost of this regulation will send her pharmacy onto a short path into bankruptcy. In the interest of maintaining pharmaceutical services for the residents of Shady Valley, I think, would should explore this topic of government regulation.
Tell me more...
Visit the PEDestrian's Guide
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Ragnar Frisch and Jan Tinbergen were the 1st Nobel Prize winners in Economics in 1969.
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"How wonderful it is that nobody need wait a single moment before starting to improve the world. " -- Anne Frank, diarist
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BPEA
Brookings Papers on Economic Activity
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