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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.

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CONSUMPTION TAX: A tax on consumer's spending for goods, services and the other stuff they buy. One sort of consumption tax is the sales tax. Some politicians and balding, bespectacled economists argue that the current income tax system should be replaced with a consumption tax. This means any income that's saved wouldn't be taxed. The idea behind a consumption tax is to encourage saving, which is then used for investment, which then promotes economic growth. Such a tax would be easily implemented (you get a deduction for saving on the current income tax form), but it would tend to be a regressive tax hitting the poor harder than the wealthy.

     See also | consumption | tax | sales tax | income tax | saving | investment | economic growth | regressive tax |


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FACTOR DEMAND ELASTICITY

The elasticity of a factor demand curve is affected by four items: (1) the price elasticity of demand for the good produced, (2) the production function technology and elasticity of marginal physical product, (3) the ease of factor substitutability, and (4) the share of the factor's cost relative to total cost. Changes in any of these four items cause the price elasticity of factor demand to change. In other words, the quantity of factor services demanded becomes more or less sensitive to changes in the factor price.

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Today, you are likely to spend a great deal of time watching the shopping channel looking to buy either a combination CD player, clock radio, and telephone (with answering machine) or a revolving spice rack. Be on the lookout for florescent light bulbs that hum folk songs from the sixties.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
"Many people think that if they were only in some other place, or had some other job, they would be happy. Well, that is doubtful. So get as much happiness out of what you are doing as you can and don't put off being happy until some future date. "

-- Dale Carnegie

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