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July 5, 2025 

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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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CURVE: A line with a non-constant, or changing, slope. In technical circles, the word "line" is often used if the slope is constant and the word "curve" is used to mean the slope is not constant. However, economics often uses the terms line and curve interchangeably, as in "demand line" or "demand curve." Unless your course is taught be an economist with a really strong mathematical inclination, you too can safely use both terms interchangeably.

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CURVE, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 5, 2025].


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LEADING ECONOMIC INDICATORS

Ten economic statistics that tend to move up or down a few months BEFORE business-cycle expansions and contractions. Most importantly, these measures indicate peak and trough turning points about three to twelve months before they occur. Leading economic indicators are one of three groups of economic measures used to track business-cycle activity. The other two are coincident economic indicators and lagging economic indicators.

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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either one of those memory foam pillows or a remote controlled train set. Be on the lookout for rusty deck screws.
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Two and a half gallons of oil are needed to produce one automobile tire.
"Plans are only good intentions unless they immediately degenerate into hard work."

-- Peter Drucker, management consultant

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