DISCRIMINATION: Treating people differently based on some sort of group characteristic--like race, ethnic origin, or gender--rather then individual abilities. Discrimination is usually most prominent in employment and housing, but can filter into all aspects of life in many subtle ways. Discrimination tends to be inefficient because it limits the number of buyers or sellers that have access to a given market. Those who discriminate in this manner are, in essence, willing to pay extra for the privilege of associating only with "their own kind."

     See also | demand | supply | market | third rule of inequality | boycott | equity | efficiency |

DISCRIMINATION, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 5, 2025].

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In the long run, a perfectly competitive firm adjusts plant size, or the quantity of capital, to maximize long-run profit. In addition, the entry and exit of firms into and out of a perfectly competitive market guarantees that each perfectly competitive firm earns nothing more or less than a normal profit. As a perfectly competitive industry reacts to changes in demand, it traces out positive, negative, or horizontal long-run supply curve due to increasing, decreasing, or constant cost.

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Today, you are likely to spend a great deal of time watching infomercials looking to buy either a genuine fake plastic Tiffany lamp or a microwave over that won't burn your popcorn. Be on the lookout for high interest rates.
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